THE NEW YORK TIMES [JUN 18]
New In Beauty: Bacteria
"The cult French skin care line Orveda is coming to the United States, thanks to the good folks at Saks, which is introducing it on its new beauty floor. Here’s why this is something to be excited about: The company, the brainchild of Sue Y. Nabi, a former L’Oréal executive, is at the forefront of just about every development sweeping the beauty industry. It’s vegan, clean (no parabens, phenoxyethanol, artificial colorants, mineral oils), sustainable (uses less than 5 percent plastic across the line), and name-checks enough of the latest biotechnology to satisfy any science enthusiast.
Orveda relies mostly on prebiotics found in marine enzymes, kombucha bio-fermented black tea and other natural products to induce growth of the skin’s “good bacteria,” which is often wiped out by products that are too harsh. Its most recent release, Prebiotic Emulsion, is a three-in-one hybrid that can be used as a moisturizer, primer or intensive weekly treatment."