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Sue Nabi Believes in Science, Skin Care, and Luxury

In 1985, Sue Nabi read an article about something called “biotechnology.” “I loved the word, even though I didn’t really understand what it meant,” remembers Nabi, who was 17 at the time. Twenty-nine years later (with partner Nicolas Vu), the former Lancôme president launched Orveda, a clean, vegan, and yes — biotechnology-based skin-care line. After graduating with an engineering degree and an MBA, Nabi rapidly rose up the corporate ladder at L’Oréal, working at Maybelline and L’Oréal Paris. It was Nabi who convinced Julia Roberts to sign her first and only beauty contract, and together, in 2012, they launched La Vie Est Belle, one of Lancôme’s most successful fragrances. Less than a year later, she left it all to return to her teenage biotechnology dream, focusing it on what she saw as a void in skin care.

“We’re not dreaming of becoming huge, we’re dreaming of becoming the favorite,” she says. “We [want] people to say, ‘This is the best thing that’s happened to my skin, ever.’”

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