Our PhilosophyWORKS WITH YOUR SKIN, NOT AGAINST IT
“Instead of using molecules or techniques that disturb the skin’s natural renewal, our high-end, innovative range uses molecules that are designed to help the natural superficial processes of the natural moisture barriers of the skin – to strengthen skin’s moisture barrier instead of weakening it – because a healthy glowy skin is before all a stronger skin. This understanding – that we should work with skin, not against it – signals a fundamental change in skincare formulation.” Sue Y. Nabi
With a Taoist approach to business, Orveda is a “with” and not “anti” brand. It is a values brand that is inclusive and open: working with, not against skin, self, others and the planet.
In creating Orveda, we wanted to respect, and not to disturb. This means respecting skin, respecting self, respecting animals and, importantly, respecting someone who considers skincare a real investment – and delivering, not disturbing, its promise and integrity.
As an anti-anti-ageing beauty brand, Orveda is also “with” women and men whose trust in beauty has been betrayed countless times with "hope in a jar" and an idea of beauty that is built around anxiety.
For us, being anti-anti-ageing is about the idea that glow is the new lift. We profess not to reverse ageing but rather to celebrate a new age beauty; redefining beauty not as youth but, instead, as glowing health.
Healthy is the New Sexy
This is on-trend not only with the major beauty trend - the healthy glow obsession - but also ties into the growing global consciousness of wellness; of health being your greatest wealth. This also ties in with the concept of the new luxury – as one of “betterment”, of self-improvement and self-actualisation.
The High Art of Self-Care
Linked to “betterment” is the importance of self-care; of time-rich rituals that are at once pampering and beneficial – for skin, spirit and soul. It is for this reason that Orveda offers cosy “hygge” (me-time moments at home) – by turning your bathroom into a spa and weekend "glow facials", to name a few. Through its pro tools, Orveda encourages the necessity of self-massage: sending messages to your cells via the power of touch.
Championing Beauty's Future
Instead of using molecules or techniques that disturb the skin’s natural renewal, Orveda champions beauty’s new future and its factories - bacteria, enzymes and yeast – to work with, not against, skin's natural processes and microflora. Using predominantly natural and bio-fermented actives, Orveda helps the natural healing processes of the skin's natural moisture barrier – to strengthen it, not weaken it.