Orveda in the press

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COSMETICS BUSINESS [JAN 18]

COSMETICS BUSINESS [JAN 18]

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"It's being touted as the future of beauty... In fact, according to Mintel, a staggering 72% of consumers are interested in using products that feature probiotics that help to repair the skin barrier, rising to over 8 in 10 men and women aged 18-34. In a relatively short space of time, skin care users have moved from fearing bacteria to welcoming it.

Bacteria to the future

Enter a growing number of brands that believe probiotics and prebiotics are the ticket to healthy skin - and their passport to success. 'I usually say that the 20th century was the century of antibiotics, and the 21st century will be the century of pre-/pro-biotics," says Sue Y Nabi, founder and CEO, Orveda. 'For us, bacteria, yeast and enzymes are undoubtedly beauty's new factories and its future as active ingredient providers. They are also key to strengthening the skin's natural barriers which are today aggressed by pollution, harsh cosmetics and irritant molecules such as retinol, fruit acids or chemical procedures, leading to dull skin tones, inflammation and faster ageing.''

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